Welcome to my online portfolio! With a solid foundation in sociology, I aspire to channel my expertise in understanding human behavior, data analysis, and statistics towards a dynamic career in digital media and marketing. My unique blend of skills promises to bring a fresh perspective to crafting impactful campaigns and strategies.
In this commercial, my team and I were given three (3) hours to create a creative brief, pre-production, a submitted storyboard, post-production, and a presentation to deliver to the professor. My title(s) included: creative director and screenwriter.
The goal of this commercial was to show a male (18 - 25 years-old) going through his regular scheduled life, starting off with exercising,then leads to him getting tired and needed an extra BOOST to help him finish his day!
The Danish watch brand, Orlo, tasked a different group that I was part of with creating a commercial which inhibited family ties, creativity, and something new! With this client we had to set-up meetings to go over the logistics of what they were looking for in this commercial. They also provided our watch. We were given two (2) weeks to create and execute a presentation and our commercial in front of the owner. Lastly, the owner wanted the tagline to be "It'sAboutTime". My roles included: creative director and screenwriter.
The logline for this commercial was that a young woman nervously gets ready for her first day of work and to be on time her mom gifts her an ORLO watch, which empowers her to slay her day!
Assigned only an hour (60 minutes) to do: pre-production, create and submit a storyboard, and post-production, my team and I divided and conquered a commercial for a brand of our choosing. I was in charge of being the creative director.
The hope for this commercial was that each individual would stand in the center of different locations, while the camera gradually zoomed in on the logo "Booster" and drink the energy drink, which aligned with the tagline: "Center of Life".
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